A recent survey of more than 2,400 people has revealed that streaming services are more popular than going to the cinema for entertainment among the global population.
The poll revealed that streaming services had 51.1 percent of the vote compared to 48.9 percent for going to a cinema. Subsequent analysis of the results by region showed that Europeans were the most enthusiastic about streaming services, with 55.3 percent of respondents choosing streaming compared to 44.7 percent who preferred the cinema.
Conversely, North Americans were the most likely to prefer going to the cinema over streaming services, with 51.6 percent of respondents voting for a night at the movies as opposed to 48.4 percent who opted for streaming.
The survey also revealed a close divide between African and South American respondents, with 49.7 percent and 47.2 percent respectively opting for the cinema, and Asian respondents favored streaming services with 52.2 percent opting for playing movies or shows on the internet. Oceanian respondents were the most evenly split between the two choices, with just over half of the respondents preferring streaming services with 53.1 percent.
With technological advances making streaming services more accessible, it appears that more and more people are turning away from the traditional cinema experience and opting for the convenience of streaming entertainment from their own homes.